Our Rainmaker Services division aims to take your hard sales efforts to a new level. These services bring the following to those advisors who have chosen to make a similar commitment in us as we have chosen to make in them: - Marketing Strategy
- Business Development
- Campaigns
- Prospecting
- Sales Support
- Industry and Client Benchmarking
- Competitive Benchmarking
- Research and Product Development

MethodologyDuring the fourth quarter of 2007 and the first in 2008, 1,731 research questionnaires were sent to nonprofit decision makers nationally, representing the benefits programs of more than 100,000 employees. While the nonprofit universe of sectors was included among the respondents, the majority of organizations included in the research were health, education/research, religious, social/legal services, civic/social/fraternal and arts/culture. Decision makers included Executive Directors, CEOs, Assistant Directors, Finance Managers, HR Managers, Program Directors and their brokers and advisors. The majority of respondents were from the mid-market (50-200 employees).
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